Hotels, restaurants and membership clubs thrive when customers feel happy and relaxed in their environments. A key component of this is the ability of the business to understand the customer’s wants and needs; using information about individual customers to deliver a bespoke experience whilst maintaining the highest standards of privacy.
To deliver the best customer experience you will collect personal data about them including allergies, contact information and details of special occasions. You will also want to contact your customers with marketing material to capitalize on the opportunity to grow your business.
Data protection laws require that any use of your customers' data is done so in a manner that is fair, lawful and secure.
It’s important to continuously educate your front-of-house staff to ensure the highest standards of data protection are maintained when interacting with your customers. 'Mystery-shopping' audits can help provide valuable assurance that data protection standards are being followed.
Whether you operate a hotel, independent restaurant or café, or provide lifestyle services and experiences, our wealth of experience and supportive data protection services can help you achieve and maintain compliance with the data protection laws and ensure your customers' data is handled fairly, lawfully and securely.
If you are growing your business in the hospitality space, you’ll need to understand client-data and use it effectively. Working with us reduces the likelihood of regulatory fines and claims for compensation related to data protection incidents. Taking advantage of our support can enhance your understanding of your clients’ data, improve their trust in you and increase your efficiency.
Charlotte Staples
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